...a magic bullet, but it offers marketers unparalleled opportunity to participate in relevant ways. Social media is not an island. It’s a high-powered engine on the larger marketing ship.
...with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
...fans, followers and blog subscribers like baseball cards. Think, instead, about what you’re hoping to achieve by engaging with the community that actually cares about what you’re doing.
...that the greatest skill you can have in social media is the ability to be human. People respond to People.