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Web Analytics and Stat Geeks

Why you shouldn't rely on web analytics for specific numbers and how even some "professional" SEO people get caught up in the statistics.

So SEOmoz has an interesting article on "Indexation for SEO" and why you shouldn't rely on the site: tag in Google. While I agree with Rand Fishkin in his article it is interesting to read the comments that follow and see how differently people view the web analytics. There is even one comment that is clearly from someone who has not been doing this very long. I won't name names, but they point out a clear issue with any kind of web analytics tool and this inherent discrepancy is what I plan to cover in this entry.