A member of our team sent me a link to a blog entry on a very well known and respected SEO site. It got me thinking that a lot of SEO types forego the scientific method when conducting their "experiments," creating a bit of SEO junk science in the process.
OK, I'm going to give up a big secret that high priced Internet marketing consultants probably don't want you to know.
I took a passing interest in the latest Jeopardy! craze where IBM's super computer, Watson, took on two past Jeopardy! champions. Watson won hands down, and it made me think that the algorithms Watson had to use to understand the semantics of the English language could be a glimpse into future search engines.
I was conducting some competitive analysis for one of our clients today and came across an SEO linkbuilding scam that was really well done. While the technique used is pretty smart--and technically "white-hat"--the end result could be scamming people out of their hard earned property.
Maybe I'm too cynical, but some things are better left to human intuition and controls. Yesterday Google announced the release of "Enhanced CPC" on the AdWords blog. While this sounds like another great addition to the AdWords product suite, I'm pretty skeptical.
In the good ol' days of about 10 or so years ago it was generally enough to stuff the keywords meta tag, add some black text that included your keywords on a black background, publish the page and monitor results. We didn't worry so much about what people actually searched for as long as we could show the page coming up when we searched on those keywords in Altavista. Things have really changed and now it is extremely important to be in tune with selecting good keywords, or more accurately key phrases.
At IPG, we consider a website's conversion capability to be "Productivity." While on the surface it is easy to say a higher conversion rate is good, having a high conversion rate also gives you a lot of other options you might not have thought about.