...complicated. SEO is not rocket science. It is just talking to your audience using their words, not yours.
...a society plagued with marketing blindness - from fast forwarding commercials on a DVR to ignoring 90% of email due to spam. Good is no longer good enough. Great commercials get talked about and personalized emails still get read.
Unless you are a funeral home, make sure your customers have as much fun as possible at every opportunity.