Orlando Luxury Pools

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Project : Orlando Luxury Pools
Client : TC Water Features

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Background:

TC Water Features have been building swimming pools and spas for their customers in Orlando for more than 25 years. They provide top quality customer service, elegant designs, and quality craftsmanship at prices that fit any budget.

Challenge:

Our challenge for the Orlando Luxury Pools site was to distinguish TC Water Features as the premier pool builder within the Orlando market.

Strategy:

We started by performing our Path 2 Performance strategy session, where we were able to establish a unique selling proposition for the client, and developed an overall marketing campaign that concentrates on the luxury pool market in Orlando. We acquired OrlandoLuxuryPools.com to organically grow their site rankings in Google while maintaining a budget lower than they were currently spending with other forms of marketing.

Results:

First 6 months site visits up 112% with search engine generated visits up 790%.  7:1 Return On Investment.