Successful Internet marketing is a factor of understanding your customer and communicating with them as individuals--on their terms. Internet marketing breaks all the old paradigms of "shotgun marketing" in that your customer relationship is now on a one-to-one basis.
- Peter Drucker
Don’t get too hung up on how pretty your web site design looks! There are many more things to be concerned about to be successful online.
Paid search engine marketing (PPC) can be a powerful driver of traffic to your web site. Often it is a complement to organic search when it is difficult to achieve natural search visibility for high demand keywords.
In a word organic search engine marketing is all about content.
The next time you are standing in the grocery check-out line take a good look at the gossip magazines. Do you believe any or even some of the headlines? Despite the odd John Edwards story much of the commentary in these “rags” is either misleading or malicious. And yet there is little recourse for the subjects of the articles. Sadly, much of the same type of content is being posted online and some of it may be about you and your company.
No one likes SPAM - the “meat” or the mail. Spam on your dinner plate is bad enough but being an e-mail “spammer” can kill your business online. You need to do it right and you probably should get some help – from IPG.
Who’d have thought that Facebook would become a business marketing medium? IPG did! Early on it became apparent that Facebook (and Twitter for that matter) would cross-over from the social world into the corporate one.
Consultants have a bad rap. And in some cases rightfully so. Many business people feel consultants are all about the “sizzle without the steak”. Where’s the beef?
Everyone’s heard the Chinese proverb “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime”. Now we don’t have much time for fishing (or golf for that matter!) at IPG, but we can teach your team internet marketing!