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Google Analytics

Google Analytics

There’s an old expression that all marketers live by – “You can’t manage what you can’t measure.”

We provide analytics and marketing tracking consulting services to track everything that happens on your website (and everything that your marketing is doing).

How can Google Analytics help your business?

  • Industry standard metrics
  • Easy to understand
  • Goal-oriented measurement included in IPG reporting

What does IPG do?

  • Establish Google Analytics account for your website
  • Install tracking code in your Joomla template (installation on sites that do not use a common template may require an additional charge).
  • Test tracking code installation
  • Create multiple Google Analytics profiles to protect your data
  • Configure filters to minimize or eliminate internal traffic
  • Configure goals and goal funnels
  • Configure up to 10 virtual pages/events if necessary (for things like PDF downloads or exits to other sites). Additional virtual pages/events available at a small additional charge.
  • Link your AdWords and Google Analytics accounts
  • 1 hour meeting to discuss Google Analytics basics

Want IPG to just provide a Google Analytics installation separate from one of our packages?

Get all the tasks listed in this services description ala carte for $825.